Ruscella Immersive

Transform your industry through immersion.

Healthcare systems, government agencies, universities and corporations come to us to put immersive technology to work. Guided by proven best practices, we design experiences that drive real change and lasting, positive impact.

Immersive Design

Your audience isn’t passive, they’re active.

With immersive technology, people no longer watch the story, they’re part of it. So we design in the round, placing the participant at the center of that story.

How we design

Selected work

RIVERE Ecological Center. Immersive space planning with the architects, and a roadmap for $6 million in immersive technology.

U.S. Air Force, Air University. A taxonomy for immersive experience design, now the foundation of the Vector program.

See the work
Let’s design an experience
PEOPLE and their goals STORY the role they play EXPERIENCE what they see, feel and do TECHNOLOGY headset · dome · venue · browser DESIGN BUILD PLAYTEST REFINE
Designed in the round, refined every sprint

Immersive Production

The people and processes to bring your experiences to life.

Our production team is fluent in 360 and stereoscopic capture, real-time 3D, projection mapping and spatial sound, backed by a network of crews, performers and venues from Orlando’s entertainment industry.

Selected work

Voices of Freedom. An immersive history series that places visitors in the rooms where freedom was argued, with Shenandoah University and New American History.

Fredericksburg Academy. Water Testing on the Rappahannock, a 360 field study that puts you on the riverbank with the students.

See the work
Let’s create an experience
A Ruscella Immersive team staging a live surgical simulation with clinicians in a training operating room

Immersive Labs

Scale immersive learning across your institution.

Space, equipment, training and your first experiences, until your people are designing their own.

Selected work

Christopher Newport University. An arts and humanities immersive lab, built with Apple.

See the work
Let’s build your lab
Inside the Christopher Newport University immersive lab: headset workstations along the walls, large displays and a central collaboration table
120days from first conversation to a working lab
  1. DesignDays 1–30
  2. BuildDays 31–75
  3. Staff trainingDays 76–105
  4. LaunchDays 106–120

Not sure which one you need?

Bring us the story, the mandate or the date. We will tell you honestly where to start.

Let’s talk