Build your lab.
Turn a room you already have into an immersive lab your faculty run, your students staff and your region pays to use. We guide every decision. Your people build it, and it opens in 120 days.
What a successful lab gets right
- A room you already have
A classroom or an old computer lab is usually enough. We design the layout around how people will capture, create and experience. No new construction.
- Technology bought right
We match headsets, cameras, workstations and software to your goals and budget, and work through procurement with your IT and purchasing teams.
- People who run it
Faculty become creators and students become staff. You get the operating procedures, staffing model and training to run the lab on your own.
- A plan to pay its way
Workforce training, continuing education, grants and production work can turn the lab into a new revenue stream for the institution.
120 days from first conversation to launch
Most institutions expect a lab to take years. Our process compresses the timeline without cutting corners, because every decision is made once, in the right order, with the right people in the room.
- Days 1–30Design
- Days 31–75Build
- Days 76–105Staff training
- Days 106–120Launch
- Day 121 onwardGrow
How we get you there
Foundation
The room, the technology and the coalition. We guide every decision. You build every piece.
- Strategic consultation
Define the vision, the goals and the case your leadership needs to say yes, including how the lab will be funded and sustained.
- Space design
Turn an unused room into an immersive environment that earns its place on the campus tour, with layout and workstation flow planned for real work.
- Technology guidance
The right hardware and software for your goals and budget, chosen from years of building labs, not from a sales sheet.
- Coalition coordination
IT, facilities, faculty, purchasing and vendors, moving together on one plan instead of in separate silos.
Activation
The lab is built. Now we turn it on, and your educators become creators.
- Faculty and staff training
Hands-on workshops that leave your people confident and independent, able to run the lab and publish their own immersive experiences.
- First experiences
Faculty start with 360 capture and leave with finished work tied to their own discipline, ready for students on opening day.
- Operations playbook
Booking, staffing, student roles, device management and maintenance: the processes that keep a lab running after we leave.
- Engagement and career pathways
Cross-disciplinary projects, research and student jobs that put the lab at the center of campus life and workforce preparation.
Elevation
For institutions ready to serve more than their own campus.
- Growth and scale strategy
A plan to extend the lab’s services to employers, community partners and new learners, with pricing and partnership models to match.
- The NEXTWave Network
Your lab joins a national community of institutions, technology partners and educators building immersive learning together.
A lab that earns its keep
A lab with trained staff and working equipment is an asset other organizations want to use. We help you decide which of these fit your mission, and build the partnerships to start them.
- Workforce training partnerships
Regional employers commission immersive training built and delivered with your lab’s equipment and student production team.
- Continuing education
Non-degree learners, community partners and professional certificate programs gain access to immersive learning.
- Grants and sponsored research
Federal, state and foundation programs fund immersive learning and workforce development. An operating lab strengthens every application.
- Production services
Students staff a studio that creates 360 and immersive experiences for campus departments, museums and community organizations.
After opening, Christopher Newport University’s lab had attracted the National Oceanic and Atmospheric Administration as a federal research partner.
Proven at Christopher Newport University
“We had donor funding and genuine enthusiasm and absolutely no idea what to do with it. Ruscella Immersive gave us a blueprint, managed every decision, and launched us on time.”Institution leadership, Christopher Newport University
Questions leaders ask us
Do we need a new building or renovation?
No. Most labs start in a room the institution already has. Christopher Newport University converted a former computer lab. We plan the layout, power, storage and workstation flow around the space you have.
What will it cost?
Every lab is scoped to the institution’s goals and budget, and can start small and grow in phases. Our first conversation covers what you have available and what it can realistically deliver.
Which headsets and software should we buy?
That depends on what your people will make and who will use it. We recommend a complete setup for capture, creation and experience, and coordinate purchasing with your teams and vendors. Some platforms, such as OrchestrateXR, are licensed, and we plan for those costs up front.
Who runs the lab after launch?
Your faculty and student staff. We train them, hand over the operating procedures, and stay connected through the NEXTWave Network.
How does a lab generate revenue?
Through partnerships with employers, continuing education programs, grants and production services. In the Elevation phase we help you choose the models that suit your mission and make the first connections.
Bring us the room.
Tell us about the space, the budget and the people you want creating. We will show you what it can become in 120 days.
Let’s build your lab